In 2005, the Nike Foundation set out to identify how it could positively impact the global effort to reduce poverty in the developing world. Today, the Foundation leads a $100 million effort to bolster "The Girl Effect."
"The Girl Effect: the powerful social and economic change brought about when girls have the opportunity to participate in their society." Under the visionary leadership of Maria Eitel and Lisa MacCallum, the Nike Foundation has devised a powerful grantmaking program and related global advocacy campaign that both defines and demonstrates the potential economic benefits to society of investing in adolescent girls. Endeavor was pleased to work with the Nike Foundation executive team to hone its now laser-focused investment strategy, assess potential constructs for its international grantmaking program and advocacy campaign, and execute its research partnership with the Center for Global Development.
